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The gears are in motion to create a cooperative transportation system for California’s cut flowers, a plan that growers see as a potential savior for competing in the global marketplace.

The aim is to become more efficient by reducing the number of trucks on the road and ensuring trucks are filled to capacity, said Tom French, a consultant hired by the California Cut Flower Commission. He has been charged with developing a new logistics model, which he hopes to have ready by the end of this month. Read the rest of this entry »

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“Just as fragrance, wine, and chocolate have become part of everyday life, flowers can reach that status too, but we, as an industry, have not communicated regularly with a consistent message over an extended period of time.”
Christine Boldt - The Association of Floral Importers of Florida (AFIF)

At a time when purchases are only a click away and global delivery services have a foothold in every corner of the planet, flowers are no longer that perishable commodity they have long thought to be. Ticker lifts off the leaf to explore the undergrowth of an exciting industry. Read the rest of this entry »

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The 2009 Fresh Summit International Convention & Exposition will include participants from around the globe when it gets underway Oct. 2-5 in Anaheim, Calif., USA. Produce Marketing Association (PMA) is anticipating attendees from across the supply chain around the world, including Afghanistan, Australia, Brazil, Chile, Colombia, Iraq, Mexico, New Zealand, Peru, Russia and Uruguay. Read the rest of this entry »

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Óscar Farinango  parece   un astronauta  en medio de un jardín de rosas. A los lejos asoma con una manguera. Fumiga las  flores.

Solo se ven sus ojos negros detrás de la protección transparente.  Un casco protege su cabeza y rostro. Respira a través de una mascarilla. Encima del casco lleva una  capucha de cuero. Así no se  contamina con  los químicos Read the rest of this entry »