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- Floral Marketing/The Produce News /Trans-Action Column August 2009 -

by Terry Johnson

We have been hearing a lot lately about projects designed to improve logistics in the floral industry such as GTIN label standardization, flower box standards, and distribution improvements in the California flower grower community. Read the rest of this entry »

- Floral Marketing/The Produce News /Trans-Action Column April 2009 -

by Terry Johnson >

Count on a growing number of flowers being shipped into the US via sea containers in the next few years. Even with fuel prices stabilizing during the last several months significantly lowering ratesfor air cargo and fuel surcharges, sea containers have proven to be a viable distribution method for flowers destined for North American markets. Read the rest of this entry »

 - Floral Marketing/The Produce News /Trans-Action Column December, 2008 -

by Terry Johnson >

Much has been written lately about projects to improve logistics in the floral industry including efforts in Colombia, Ecuador, California, St. Louis (MidAmerica Airport) and Pittsburgh that incorporate proper cool chain management that could result in fresher, longer lasting flowers for US and Canadian consumers. Read the rest of this entry »

by Terry Johnson

The Breakers Hotel in Palm Beach, Florida was the site of the 2008 Society of  American Florists (SAF) 124th Annual Convention.  The program, held September 17 through September 20th, was fast paced, informative and very relevant to the challenging world-wide problems existing in the floral industry today. While acknowledging the many issues facing retail and wholesale florists, most attendees were positive solutions will be found, and the Convention program went a long way toward those efforts. Read the rest of this entry »